2024 International Sporting Goods Trade Fair

The China International Sports Goods Expo (hereinafter referred to as the "China Sports Goods Expo"), as popular exhibition in the history of China's sports goods industry, has gone from being inexperienced to mature, spanning more than 30 years, and has also witnessed the changes of the times over the past 30 years. Looking back, the bumpy road that the China Sports Goods Expo has gone through has already turned into blooming flowers. As an industry benchmark and ideological guider, it has always provided a good opportunity for enterprises to understand the forefront information and trend prediction of the industry.
Only through continuous innovation can we ensure the longevity of the foundation of the China Sports Expo and promote its transition from maturity to excellence. The organizing committee is also well aware of this, therefore, it is constantly paying attention to policies, gaining insights into industry development, and committed to continuously innovating the positioning and planning design of the China Sports Expo at different stages of development while meeting the demands of participating enterprises and the public. Especially since the last exhibition, the organizing committee has also intended to bring the content of the China Sports Expo closer to the C-end.
2024 is a crucial year for China to implement the 14th Five Year Plan. Faced with a new era journey and new policy requirements, standing at a new starting point, adhering to integrity and innovation, and striving towards the long-term goal of "national fitness" and the construction layout of a "sports powerhouse". Based on this, the organizing committee fully considers the survival and development logic of exhibitors and visitors to the exhibition, just like the relationship between the overall supply side structure of the industry and its future development prospects; Therefore, the organizing committee has specially optimized and adjusted the overall planning of the 2024 China Sports Expo.